For thirsty fans at the World Cup, there's only one choice of soft drink available. Whether it's Coke, Sprite or Bonaqua, all the brands on sale belong to coca-cola. Many of theses drinks are produced in India, where Coca-Cola's business practices have elicited widespread condemnation. "The coca cola factory ruined my life," despairs one farmer. Producing 0.33L of coke requires 1L of water. In some villages near cola factories, water levels have dropped by 60m. Harvests have fallen by more than 40% because there is not enough water to irrigate fields. But Coca-Cola denies all responsibility. "We are not the problem", states spokesman Rajiv Singh. "There are simply too many people living here who are wasteful with water." Coca-cola also stands accused of pollution and union busting. Many workers in their factories receive around 50 cents for a 12 hour shift. They have no unions and sometimes receive no compensation for injuries sustained. As Bhagwab Das Yadav states: "All we want is for coca cola to respect India's labour laws."