Richard Cohen's life has been transformed. Once struggling with his sexuality, he is now "exclusively heterosexual" having attended a conversion camp. With six week programmes costing $6000, such cures are big business. Former patient and fierce critic, Wayne Besen believes they are dangerous; "Hurting people, and creating stigma so gays want to change." By their own admission, only 30% of patients are fully cured. The 70% left behind believe they have failed God. According to Rev. Mel White many attempt suicide; "I'm a failure and I should die."