Many personality cults imbued with some quasi-Buddhism are attracting huge followings. On a hillside outside the ancient capital of Kyoto a dramatic festival takes Place. Nearly half a million people are going to witness the lighting of sacred pyres. This cult is dedicated to a former failed businessmen who was jailed for tax fraud. Whilst other Japanese might have committed suicide out of shame, The Most Reverend Seiyu Kiriyama, Chief Abbot, has found himself the ultimate tax haven: his own religion and a band of adoring, deep-pocketed followers. There's a great sense of pageantry and showmanship at the festival, and for a mere $30 you can buy a blessing.

Produced by ABC Australia