Menstrual Man

An unlikely hero who is revolutionising women's menstruation in rural India

Menstrual Man Most men squirm at the mention of women's periods. And then there's Muruganantham, an illiterate school dropout. After discovering his wife's rudimentary means of managing her periods, he rolled up his sleeves and went on a quest to provide low cost sanitary towels to rural Indian women. At first he was labelled a pervert and shunned, now he is hailed as a visionary around the world. An inspiring and extraordinary story of the unlikeliest of heroes.
"I wouldn't even use that old cloth to clean my scooter!" Muruganantham says to his wife in disbelief at the unsanitary reality facing women around that time of the month. "But if your sisters and I start using sanitary pads, we have to cut our family's milk budget".

Cultural condemnation, lack of awareness, and the domination of the feminine hygiene market by expensive Western products, have resulted in a situation where just one in ten Indian women use sterilized pads. The alternative? "Husk, sand, and even ash".

But thanks to one man's drive and eccentricity, women are being empowered across the country. "I succeeded in re-engineering a multi-million dollar production line into 3-4 smaller machines". Disowned by his wife and mother, and labelled a pervert by his neighbours, Muruganantham's story shows us what happens if we refuse to think small.

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Laurel Official Selection, Hot Docs, 2013

Laurel Official Selection, Full Frame, 2013
FULL SYNOPSIS

The Producers


Amit Virmani’s debut, “Cowboys in Paradise”, was one of the most talked-about Asian documentaries in recent years. The controversial film was featured on CNN, BBC and various international media, and has been broadcast in over 110 countries. It has also been incorporated into Women Studies curricula at more than 80 universities around the world. He is a graduate of Southwestern University, Texas, where he was honored with the Feminist Voices Award. He is currently developing the psychological thriller Night, a Mumbai-Singapore co-production. Amit lives in Singapore. “Menstrual Man” is his second film.

Making The Film


I’ve always wanted to explore the issues of rural development and women’s empowerment in India. Yet, I found it impossible to approach the subjects without some apprehension. As an educated, middle class, overseas Indian, I was in effect an outsider. How could I possibly have a sufficient understanding of the issues facing India’s poor? It’s bad enough when Westerners make patronizing “poverty porn” on India, but what if the condescension came from a fellow countryman? Then one day a friend sent me a link to this Fast Co.Exist article on Muruganantham. Talk about an Outsider. You know social entrepreneurship increasingly seems like the pastime of the rich? Affluent-types doing good in order to give something back to society, and so forth? Well Muru never got anything from society, yet here he was, giving something back nonetheless. This guy was on the outside because he was an insider! Oh, then there’s the ‘lil bit about him tackling “a female issue.” This guy took menstrual matters head on, and I was worried about my limited understanding of a subject? I contacted Muruganantham the next day. “I’m only an illiterate man,” he said, as we began our first interview a week later. Yes. An illiterate man who’s made us all a little more humble, and a whole lot more inspired.

Amit Virmani

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