"Imitation is the sincerest form of plagiarism" proclaims Hopper. Having struggled to crack his brief he decides the only honourable act is to throw himself off a roof. Before this final act, Sir Peter Ustinov appears and bestows the Ten Commandments of Creativity upon the desperate advertising executive. The Ten Commandments become a template to navigate the state of creativity. Featuring Tarantino, Jeff Koons, Sean Penn, and Malcolm McClaren.