Beds installed inside of bathrooms, camping tents put up in living rooms, and accommodation which does not exist at all. These nightmarish scenes are becoming increasingly commonplace in London, where the existing rental crisis combined with a huge tourism influx has led to many scammers becoming exceptionally creative. Opportunistic scammers pick on tourists who are "unfamiliar with the area, the price”, often using artificially-generated imagery and wording to ‘sell’ non-existent rentals to unwitting visitors. Marina and her family were duped on a trip to London last Christmas; they found they had been catfished by a rental which looked nothing like its pictures listed online, finding “peeling paint, traces of mould and a disgusting smell”. The unregulated field of rental websites leave much of the burden on unwitting visitors. According to Stuart McFadden, a campaigner who works to advocate for scam victims, the number of rental scams facilitated by AI has exploded. In London, it seems that if any rental opportunity is too good to be true, it’s probably not real.