When the huge Saami steel conglomerate went bust 2000 workers lost their jobs, including Chief Executive Suh Sang-Rok. Now, at 62 years of age, he works as a waiter serving his former colleagues. Waiting on a feast for his old university peers, he keeps his head down. “He’s spoiling the name of the university,” says one. His waiting skills are also wanting. “He was always breaking dishes,” moans his youthful boss. But they’re prepared to put up with his ways now he’s become a star. For Suh Sang Rok has cashed in on the self-help book phenomena. He’s penned his story extolling the virtues of downsizing and, crucially in recession ravaged Korea - survival. There’s plenty of demand for his humble advice. He’s now the toast of the lecture circuit and firmly on his way back up to the top.