Medical Crowdfunding: Got Cash?
Is GoFundMe the future of healthcare?
Crowdfunding platforms have taken off in the age of social media, but can they become a viable alternative to traditional health insurance? This report profiles those whose stories don't sell.
"In a campaign, you need someone to lead a global strategy - graphic designers, social media specialists, videographers," says Ivana Leiseder, who worked on a record breaking GoFundMe that raised money for a Swiss woman suffering from a genetic disease. Yet while the industry covers $9bn in medical expenses in the US, studies show that 90% of campaigns fail, with minority groups less likely to receive funding.
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